JOEL FRIEDLANDER | THE BOOK DESIGNER
As a blogger, you are uniquely suited to become an author. If you have a successful site, meaning one with a large and engaged readership, you have set up yourself to produce bestselling books.
You can use your blog effectively to transform yourself from blogger to author. Either blog a book or book a blog. (I wrote about how to turn your blog into a book-production machine in this post.)
While the idea of writing a book intentionally post by post on your blog—blogging a book—or repurposing previously published posts into a book—booking a blog—might seem simple enough, many bloggers find the process overwhelming. After all, blogging a book is not much different from writing a book. And booking a blog takes a fair amount of thought and effort; you have to gather together posts that were written randomly on your site and make them work together as a cohesive whole (a manuscript).
Plus, most bloggers skip the most important step: preparation. You have to do the upfront work so the book you produce on or from your blog comes together into a product that will sell. Whether you produce a manuscript in posts published on your blog or pull material off your blog to accomplish the same task, you have to end up with a book that targets your market and provides something unique and necessary in a bookstore category. Simply said, you must produce a marketable book. >>READ MORE
