FRANCINE FIALKOFF || LIBRARY JOURNAL
My favorite comment on the merger of Penguin and Random House was in an Op Ed in the New York Times. “[M]aybe Random Penguin, as a few wags have suggested, would have been a more apt name.” (The name was widely tweeted and depicted as well.) I can see the image in my own mind, an even more eccentric-looking penguin than Penguin’s own, looking around with a slightly drunken gaze. It is so much more satisfying than the temporary logo, the penguin adjacent to the current Random House logo—a central house with two wings, presumably representing Random and Bantam Doubleday Dell (BDD), with which it was merged in 1998.
But however preferable the Random Penguin may be as an image, there is nothing “random” about the merger. >>READ MORE
