JOE WIKERT’S DIGITAL CONTENT STRATEGIES | DECEMBER 2014
I was at an event last week where an attendee described the following scenario: She discovered an author on the Oyster unlimited ebook subscription service, she read one of their books and then realized the author’s other books aren’t included in Oyster. She was then forced to buy the author’s next ebook somewhere else. The end result is the publisher still has no relationship with the reader and Oyster earns nothing from the sale of that next book.
We’re going to see more and more of this as publishers dip their toes in the ebook subscription waters, adding portions of their list but not their entire catalog.
This is a significant missed opportunity for the publisher…and the subscription provider (Oyster). >>READ MORE
